Expand Consulting MX offers a full range of services to improve business sector participation in International Trade Fairs. Our customers often encounter a frustrating experience at trade shows.
You know your potential business partner may be at the event, but how is identified among the large number of participants? And when you manage to identify a likely partner for the event, many times we find that we missed the opportunity to meet with the CEO and other decision makers.
In this regard, we offer a wide range of services to help build a network of customers or distributors abroad through the professional, efficient and cost effective participation in International Trade Fairs. We will work with you to optimize every detail of the show and ensure the success and return on investment.
Selection
The selection of a suitable international trade show or event is a very important issue. We encourage our clients to look beyond the well-known large-scale general events that attract thousands of people. While these are also important, it is worth asking whether the results match expectations. This can be especially true when operating within the new technologies. We can help you select and guide the events both domestically and internationally.
Preparation
After selecting the event or trade fair, we help you identify the right target group, reach them and establish a dialogue with customers and / or potential distributors before the event. Prepare, organize, sort and plan are all key elements to make sure that you contact the right people at the right time during the trade show. Our database and issue oriented methodology fairs and international events allow us to help businesses optimize their promotion and participation in international events. Trade shows are very agitated regularly, so that proper preparation can to maximize their participation in this sense provide support before, during and after participation in the fair and to generate better results.
Post-event efforts
After the event, we can follow up and make sure all the information generated during the fair or event is captured in a database and all inquiries are answered in a timely manner to potential customers. Monitoring is the most important step in the process, however, approximately 75% of potential customers captured during fairs or events usually do not receive adequate follow. Expand Consulting MX help with this issue, making sure to optimize our clients' time, without leaving "tracks" without tracking, thus turning the fairs in an area highly efficient trade promotion.